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Upstate I Do

Upstate I Do was founded by editor and content creator, Madeleine Bokan in 2020. After growing up at a wedding venue, gaining 8+ years of experience in media, and getting engaged during a global pandemic, Madeleine created the community for which she'd been searching. Upstate I Do's goal is to connect brides and vendors through real, inclusive and diverse wedding content.

1. Monthly Newsletter

The monthly newsletter features real brides and vendors from the Upstate NY region, paired with designers from around the world for inspiration on building your dream wedding.

Recent features have included:

- A styled shoot with Something Bleu Bridal Boutique

- Q&A with jewelry designer Madison Snider, founder of Fewer Finer

- Covid Wedding featured form micro-weddings to elopements

- Advice from a local wedding photographer, Susan Blackburn

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2. Instagram

The Upstate I Do Instagram curates daily wedding inspiration, highlighting local photographers, showcasing real weddings, designers, jewelers, and more.

Weekly series such as "Try-On Tuesday" feature designers and boutiques through videos, images and polls to inspire shopping and grow brand awareness.

Try-On Tuesday features have included:

- Amsale Little White Dresses

- Jenny Yoo Bridal Collection

- Suzanne Kalan Jewelry

- BHLDN Bridesmaid Dresses

3. TikTok

The Upstate I Do TikTok extends beyond the Upstate NY region. The content takes a more playful, cheeky tone on everything weddings.


From day-in-my-life style videos and try-on sessions to more comedic videos such as our 'Wedding Registry Rant' series, some of our TikToks have gone viral, gaining over 3M views.


Interested in collaborating with Upstate I Do?!

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